What is Digital Marketing and The Skills you need to master in 2021

In today’s world, where technology has supplanted almost everything. Can we expect the advertising in the same way that happened in the early 1990s?

The number of people who spend time online is rising every day. They enjoy shopping, ordering food, and doing everything else online.

So, can you imagine learning about some service or product only from banners, pamphlets, or billboards?

Obviously not!

This is where digital marketing comes in.

But, first and foremost, what is digital marketing?

Simply stated, digital marketing is the use of the internet to sell goods and services in order to boost sales. It can be achieved in a number of ways, including using Google, social media, and commercials.

How does digital marketing help to grow your business?

You don’t exist unless you’re online.

Have you ever heard anything like this before?

I’m sure you did.

It clearly states that if you own any form of business today, you must have an online presence.

According to the United Kingdom’s (UK) Office for National Statistics (ONS)

46.6 million people used the internet daily in Great Britain during 2020.

This is strong evidence that people are spending more time on the internet on a regular basis, and this trend will continue in the future.

People consume content and make a large portion of their purchases online.

If you don’t have an online presence, you’re missing out on a massive opportunity. But what is the primary objective of creating the company’s online presence?

It is, without a doubt, to draw the attention of your target customers and increase sales.

Digital marketing is key in this situation.

Digital marketing includes everything from recognizing your target clients to assisting you in producing further leads

5 Digital marketing skills that are in demand :

Changes in the digital marketing sector happen at a breakneck pace. Skills that were in high demand yesterday might not be in high demand tomorrow. As the industry shifts, so does the position of the digital marketer.

As a consequence, it is important for a digital marketer to remain on top of developments and upskill.

Do you want to know what skills are currently in demand?

If that’s the case, keep reading!

1) Content Marketing :

According to Bill Gates, content is king. He claimed this in 1996. And his words are still true today.

The value of content in digital marketing cannot be overstated.

It is quite important to produce the right kind of content to meet their target audience.

This is where content marketing comes into action.

The process of producing and delivering content in such a way that it attracts and persuades your target customer is known as content marketing.

This will lead to more sales.

Here content includes not just blog posts but also ebooks, social media posts, and testimonials, among other items.

If you want to be a content marketer, you need to know how to build useful content and how to get it in front of the right people.

Your content strategy should help you achieve your brand’s marketing goals, which include growing brand credibility, creating more leads, and standing out from the competition.

How to learn Content Marketing :

Have you made up your mind to learn Content marketing?

If yes, don’t forget to take a look at these courses:

Content Creation Courses by Hubspot Academy

Content Marketing Courses by LinkedIn Learning

How would your ideal customers know about you if your business is online but you aren’t in front of them?

Every day, millions of pieces of content are written and published.

It is not practical for every content to rank on google so that it gets notices by your ideal customers.

Have you ever considered how will your content rank?

If you want it handled in an organic way, SEO is the way to go.

Search engine optimization (SEO) is the process of writing content in such a way that search engines like Google can view it and will show it to your customers.

You can certainly increase organic search traffic to your website with the help of SEO.

There isn’t just one aspect that goes into SEO; there’s a lot more.

Some factors are keyword research, internal linking, backlinks, and much more.

How to learn SEO :

To rank your article or website on search engines, here are some best SEO courses for you :

3) Social Media Marketing (SMM) :

You may already be aware that your customers are online, but a large fraction of your target audience is on social media.

For you, Social Media Marketing becomes a savior!

So what exactly is it?

Usage of social media marketing is simply communicating with your audience and promoting your goods or services via social media.

IT assists in the growth of your brand’s reputation, the increase in revenue, and the increased traffic to your website.

How to learn social media marketing :

Are you ready to dive into the world of social media marketing? Here are some best Social Media MArketing courses for you :

4) Email Marketing :

Do you understand that you can use email to influence your target customers or increase brand awareness?

This is the core of email marketing.

Email marketing is the method of sending emails to your customers or email subscribers in order to maximize conversions and revenue.

When you try to reach out to your ideal clients, this is a highly successful marketing technique.

The most popular way to get started with email marketing is by newsletters. You have the choice of sending insightful or promotional emails.

How to learn Email Marketing :

You can check out these courses if you want to explore email marketing :

5) Copywriting :

Firstly, don’t get confused between content writing and copywriting.
There is a huge difference between these two terms.

Former, in a nutshell, offers tutorial or educational knowledge on a particular topic.

And the latter one is the reason why people would purchase your goods or services.

Anything that is written to convince you to take some sort of action is copywriting.

You already know that content is a key component of digital marketing.

But have you considered what form of content is required?

You may be the master of social media marketing or content marketing, but if you don’t know how to convince your readers to act, you’ve already lost the fight.

The action could be anything; you could ask your readers to download an ebook, purchase a product, or simply sign up for your newsletter.

In the digital marketing industry, copywriting is everywhere, and you can’t afford to neglect it.

As Beth Comstock rightly said,

“You can’t sell anything if you can’t tell anything “

How to learn copywriting :

Here are some copywriting courses worth learning from :

If you enjoy learning from books, don’t skip Drew Eric Whitma’s Cashvertising. This book includes some excellent guidance on how to convince others.

Conclusion :

Needless to say that Digital Marketing is present and future. It has the potential to fully transform your business


It is not only the most efficient way to meet your target clients but also it is less costly than conventional marketing.

Are you prepared to embark on a journey into the world of digital marketing?

If you said yes, Just don’t wait for the right time.

Choose a talent in which you want to immerse yourself

and start learning today.

Happy learning!



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Muskan Singh

Copywriter & Content Strategist • I help coaches & service based biz owners to increase REVENUE and BRAND AWARENESS through my strategies and copywriting skills